Have you ever done something for someone and leave you without even a “Thank You”? Well, that’s what it’s like for customers who decide to fill out your form on a landing page or website without getting anything in return.
Hence why we’re focusing on the importance of a “Thank You Page” today.
Most people think that the conversion process stops after the page user clicks on your Call-To-Action submit button, but this is not true. The “Thank You Page” is so much more than just a dull, blank screen with a “Thank You” message on it. It is a means of post-conversion marketing. This refers to you continuing the conversion process with the user after he or she has filled out the form.
Not only does a thank you page show that your user’s submission has gone through successfully, but it helps you to showcase additional content that they may be interested in, help you guide leads further down the funnel, lead them to make another conversion, and more.
It is for this reason that you cannot have any old thank you message displayed, you need a highly optimized thank you page.
A thank you page can be used as a secondary conversion opportunity where you are able to showcase your other products and services to customers for cross-sell opportunities, a place where you can strengthen their desire to purchase by highlighting special features and benefits of your products or services, or even gain their trust by offering them value like a free eBook or guide.
The possibilities are endless.
It’s about more than just being polite. It’s a way to show your customers that you really care by offering them more than just a sales call for filling out your form. Not only will this help solidify your brand in their minds, but will help you gain a leg up on your competitors by showing your customers that you care more about them than just getting their business.
By being more than just polite, and adding in a more human element to you brand, your customers will not only appreciate your efforts, but will gain more trust in your brand as well as in what you have to offer. Needless to say, this human factor should extend beyond just your thank you page, and should be seen in all aspects of your brand such as your sales pitch, your messaging, creatives and tone, to make your brand seem more accessible to customer everywhere. So what are you waiting for? Brushing up on your manners never hurt anyone.
We specialize in the field of Account Based Remarketing to increase success for our clients in their marketing efforts. We pride ourselves in doing remarketing better by placing brands in front of the final decision makers, not just the person researching the product